Blog
Receipts, not vibes.
Playbooks for hiring TikTok creators, teardowns of the numbers that matter, and free data drops from our database.
- Playbooks
How to vet a TikTok creator before you pay them
The checks to run before a TikTok creator gets your money: real views, engagement, fake followers, audience, past brand deals and the questions to ask.Read the post - Teardowns
TikTok engagement rate vs views: which one should you pay for?
Views tell you how many people saw a post. Engagement tells you how hard it landed. Neither one alone says it will sell. Here’s how to read them together.Read the post - Data drops
US beauty creators on TikTok: a free list
A free list of US beauty creators on TikTok, pulled live from our database. Plus how to shortlist, vet, price and brief them.Read the post